Pambuyo pa kukhazikitsidwa kwa ndondomeko yatsopano ya mwana wachiwiri, zikuyembekezeka kuti mu 2018, ana obadwa m'dzikoli akuyembekezeka kupitirira 20 miliyoni.Malinga ndi "Data Insight Report" yoperekedwa ndi Avery Consulting, mimba ya China ndi makanda akhanda akuyembekezeka kupitirira 2 trilioni yuan pofika chaka cha 2017. Koma vuto ndilokuti msika uwu wakhala wodzaza.Kulimbana ndi mitundu yakale, ndikukumana ndi chiwerengero chachikulu cha "owononga" atsopano, melee, osapeŵeka.Muvuto loterolo, kuti pamapeto pake mwayi wampikisano?
Strategic guru Trout nthawi ina anafotokoza momveka bwino tanthauzo la "mpikisano wamtundu": "Chizindikiro chenicheni ndi dzina kapena chizindikiro m'maganizo mwa ogula chomwe chimayimira gulu linalake. Ndi gulu, osati mtundu, lomwe limagwira ntchito yofunika kwambiri. Mabungwe otsatsa malonda ndi ogulitsa makampani, ambiri, amagogomezera kwambiri lingaliro la 'kukhulupirika kwa mtundu', komwe kwenikweni ndikosokeretsa mwa iko kokha."
M'malo mwake, mitundu yomwe pakali pano ikupita mwamphamvu komanso yodziwika bwino m'makampani a amayi ndi ana kwenikweni "amagawa magulu atsopano kapena kumasuliranso magulu" ngati njira yamatsenga, kupatsa makasitomala "mtengo watsopano mgululi".Ndipo chizindikiro "Beilaikang" chimapereka chitsanzo chabwino cha kudzoza kwa kusintha kwa mabizinesi achikhalidwe.
Beilaikang adapanga chisankho chotsimikizika kuti akhazikitsenso njira yake yoyika chizindikiro pamaso pa mpikisano wowopsa.Choyamba, adagwirizana ndi akatswiri a zachipatala ochokera ku US, Japan, Hong Kong ndi Shanghai kuti afotokoze momveka bwino mawu akuti "umayi" monga mawu omveka bwino: "amayi m'masabata asanu ndi atatu asanakwane ndi masabata asanu ndi atatu atatha kubereka."Izi zinapangitsa kuti pakhale chitukuko chazinthu zatsopano;Kuphatikiza apo, Beilaikang imagwirizanitsa mabungwe ovomerezeka a 172 a amayi ndi makanda ndipo amagwiritsa ntchito nambala ya anthu pa WeChat ndi APP kuti pang'onopang'ono apange zokambirana za akatswiri pa intaneti ndi nsanja yothandizira amayi.
Chisankho chopambanachi chapangitsa Beilaikang kukhala mmodzi mwa atsogoleri mu makampani a amayi ndi ana ku China ndipo watsimikizira kuti "gawo latsopano la msika / tanthawuzo la gulu latsopano / kupindula kwatsopano" komwe kumabweretsa mtengo watsopano kwa makasitomala ndi chinsinsi cha kupambana mpikisano.
Nthawi yotumiza: Mar-10-2022